Whole World Water is a new social enterprise that replaces high-priced imported waters in hotels with filtered on-site reusable bottles, with 10% of proceeds going to important water programs that benefit the 1 billion people without access to safe and clean water. The hospitality industry has responded positively to what they see as an easy, profitable and sustainable solution that can enhance the visitor’s experience. 21st century values of sustainability and social good is what WHOLE WORLD Water delivers in a clear and compelling way. We believed that such an inspirational effort needed an iconic design to accompany it. The bold and simple glass bottle embossed with the wave-like logo is memorable and recognizable, with the message of sustainability and giving back clearly communicated. Good design accelerates the adoption of new important ideas, and this is one of these ideas where everybody wins.