Target Archer Farms Cereal Box
We replaced the traditional folded box with a wrapped cardboard canister that eliminates folded paperboard and results in less wasted cardboard during production. Still fully recyclable, we achieved a moister barrier comparable to the traditional plastic bag.
Its friction fit lid easily seals and re-seals, protects the contents during shipment and is iconic for the Archer Farms brand.
A small foil seal at the mouth of the box. Heat-sealed onto the opening, the foil keeps the contents fresh and waste material to a bare minimum.
The design of an entire system is focused on the user and is an innovative take on traditional food packaging. The Archer Farms Cereal box provides the user with an iconic point of sale, a unique and intuitive shape to the box, and a system to preserve the contents within the cereal box.